The Top 3 Ways
BUS BRANDING CAN HELP BUILD
YOUR SCHOOL'S PRESTIGE
(and increase enrolments!)
Considering branding your school’s bus or transport fleet?
This is your schools opportunity to show current and prospective families more about the people attending and supporting the school, and have a more visible presence in your local community.
Here are our top 3 ways vehicle branding across your school fleet can help add prestige to your schools’ brand - and even increase enrolments!
In a world cluttered with constant messages and advertising, it can be hard to capture your customer’s attention. Branding your school bus or bus fleet creates constant visual presence in your local community. Whether potential families see your buses while they’re out on the school run or parked outside excursion venues, repeated exposure to your schools’ ideals and branding sows the seeds to learn more about your school.
Vehicle branding is consistent, non-aggressive advertising that attracts attention wherever the vehicle goes, massively increasing your exposure in your local community.
1. VISIBILITY
In a world cluttered with constant messages and advertising, it can be hard to capture your customer’s attention. Branding your school bus or bus fleet creates constant visual presence in your local community.
For current families, repeated exposure to your school branding in their local community adds even further credibility to the values of the school and an increased appreciation for the school’s assets.
On the road visibility has the ability to take your school from the periphery of potential families’ interest to the front of their mind, sowing the seeds to learn more about your school and even attend your upcoming open day.
Beautiful branding simply adds to your school’s appeal and prestige.
Vehicle branding is consistent, non-aggressive advertising that attracts attention wherever the vehicle goes, massively increasing your exposure in your local community.
2. BRAND ALIGNMENT
Visual branding and imagery is processed by the brain up to 60,000 times faster than text. Branded vehicle advertising is your school’s opportunity to tell your story; show your community and prospective families who you are, what you do, your values and how you serve your community in a way that can be easily recalled by your target audience.
This isn’t just our experience; brand analysts all over the world have proven time and time again that consistent branding and strong storytelling builds engagement and loyalty. People prefer to buy and engage with brands they know; and this cannot be truer in the education sector.
Parents making the choice to entrust the education of their children to a particular institution need to know that the values of their chosen school are aligned with those of their family. What better way to demonstrate this to potential families than through consistent visual branding.
3. MAXIMUM RETURN ON YOUR INVESTMENT
Branding or wrapping your school bus or fleet of school vehicle creates a portable advertising asset that you own - you can drive it wherever you want, park it wherever you want, and update it whenever you want.
Mobile assets such as vehicle advertising massively increase the number of eyes that see your message, delivering a much higher return on your investment than a static asset such as a billboard or magazine.
Premium quality vehicle wraps also protect your paintwork, preserving your vehicle's resale value.
To gather specific metrics from your campaign, you could communicate the details of your open day on the rear window of the vehicle. You could determine recommendation sources (where they heard about your open day) by surveying your open day participants, or even invite those who have seen your advertisement to pre-register for the open day to access a special tour or morning tea.
ARE YOU READY TO TAKE YOUR SCHOOL'S BRANDING
TO THE NEXT LEVEL?
Limited spots are available for install dates over the Term 1 School holidays and upcoming weekends.
To talk to us more about your design ideas and organise an obligation free quote, give us a call on 0409 424 735 or email info@goldcoastwraps.com.au
READY TO BOOK YOUR INSTALL DATE?
Please use the contact form to send through a few details about your school and your needs.
We'll be in touch within 24 hours to organise an obligation free quote and talk to you about your design.
Want to speak to us sooner? Feel free to give us a call on 0409 424 735 or email info@goldcoastwraps.com.au